CHAPTER 5: DEVELOPING A GLOBAL VISION

M.A.C. Cosmetics is a multinational corporation engaged in international trade beyond exporting and importing. Sold in over 70 countries worldwide, M.A.C. is the world's largest makeup company. Its global vision, M.A.C. AIDS FUND helps promote M.A.C. Cosmetics in other countries such as China. The prices of  M.A.C. products vary from country to country. M.A.C's variety in makeup caters to different ethnicity and cultures around the world, making them accessible to all.

 In China, M.A.C. developed Hello Kitty brand that fosters to help people affected with HIV/AIDS. M.A.C. created a line for Asian culture by making vegan based products and using henna ( a plant used to dye hair and create designs on the body), with products such as lip stain, eye shadow, nail polish and the like.