CHAPTER1: BRIEF HISTORY OF M.A.C. COSMETICS

MAKEUP ART COSMETICS INC., commonly known as M.A.C. Cosmetics is a popular high-end makeup brand that markets to women of all kind. It was founded by Frank Angelo  and Frank Toskan in Toronto in 1984. M.A.C. Cosmetics was created to withstand the rigorous wear during a photoshoot, since at the time it was used mainly by makeup artist for celebrities.M.A.C. Cosmetics launched an AIDS Fund known as M.A.C. AIDS Fund in 1994 to support people affected by AIDS/HIV. Estee Lauder acquired M.A.C. Cosmetics a year after the death of Frank Angelo in 1998. Now M.A.C. Cosmetics is used by women globally and the brand is exculsively sold in department stores and on the Web.