CHAPTER 8: SEGMENTING AND TARGETING MARKETS

M.A.C. Cosmetics caters to its target  market by offering products at affordable prices for all ages, sexes, races, and socio-economic groups. Their target market or target audience is the market segment which their products are marketed to globally. M.A.C.’s market segmenting is the process in which the intended actual markets are defined, analyzed and evaluated just before the final decision  is made. M.A.C. targets its market, with  their strategic approach of creating a marketing mix for a specific market segment and potential  buyers. Hence, the company’s continuous rising success. M.A.C.’s target market  adheres to the company's promotion, pricing and distribution of M.A.C.’s products and services. Target marketing provides a focus to all of M.A.C.’s marketing activities. M.A.C. Cosmetics uses demographic information as the basis to target their market within the ages of 18-49 because it helps them meet the needs of their consumers of  age, gender, income, ethnic background and family cycle