CHAPTER 11: DEVELOPING AND MANAGING PRODUCTS

 

M.A.C. Cosmetics introduces new collections as often as possible during seasons and for promotion. The inspiration for the creation of  new product comes from many sources, including customers, employees, distributors, competitors, vendors, research and development and consultant. M.A.C. Cosmetics new Winter 2012 collection is made up of products such as the taste temptation, which includes eye shadows, eye liners, lipstick and lip stain in blue and dark purple. On black Friday M.A.C also developed a product called Grey Friday, which is a dark grey lipstick and grey nail polish. Their Holiday 2012 products range from makeup bags, to eyes and face products that come in fun and exculsive packaging with mirrored compacts. The holiday collection also includes collectable limited-edition sets packaged in a chic and reusable M.A.C. Holiday kits. M.A.C. has grouped its most seeked after products such as brushes, eye shadows and lipsticks  into single set hloiday pakaging at affordable prices.