CHAPTER 3: ETHICS AND SOICAL RESPONSIBILITY

M.A.C. Cosmetics is a great example of a company that practices corporate social responsibility.Their products are not tested on animals which make them "cruelty-free". The packaging of the products mainly made from glass and plastic are recyclable. M.A.C.'s programme "Back-to-MAC", encourages customers to bring their empty containers back to the stores. Customers are given a free lipstick of their choice with the return of six empty containers.

 M.A.C. Cosmetics supports the fight against AIDS around the world through a charity M.A.C. AIDS FUND, founded in 1994. The product line ViVa Glam is solely dedicated to fund the charity.The funding goes directly to care, prevention and global communities that assist those fighting HIV/AIDS. ViVa Glam consist of lipsticks and lipgosses of various shades. Celebrities such as Nikki Minaj, Lady Gaga, Ricky Martin and the like, have also contributed to make ViVa Glam, the most sort after product line in M.A.C. Cosmetics with their own special touch. M.A.C. Cosmetics is currently the leading non-pharmaceutical corporate fundraiser for HIV/AIDS worldwide and has raised over $224 million dollars to date. 

In 2002, M.A.C. began to offer "Good Spirits" makeovers to communities. The makeovers are free and desinged to teach poeple living with AIDS basic make-up skills that make them look and feel gooddespite their conditions.